Brand partnership with NOC Coffee Co., a local coffee roastery, to create a customize lululemon blend that was inspired by an active lifestyle of the men's demographic. The custom blend was slightly bolder, so that it could give the guests an instant caffeine boost for them to start or get on with their day.
The coffee box design is to look premium and to be well-integrated within the NOC cafe store environment. The use of colours and the bottom sharp edge of the black sticker are to tell this blend is a dark roast and that it will give you an edge with the good caffeine kick.
The lululemon blend coffee was also well-received by the guests at the PR launch at the Mercury Street cafe store of NOC Coffee Co., and the guests were also able to feel rejuvenate after the coffee workshop, meditation and to also check out how the men's pants products are great for their everyday moves.
Thank you to Keen, Jess and lululemon for allowing me to propose this coffee collaboration idea to NOC Coffee Co., and for making this happened! It was a dream collaboration of all time!
Also appreciate NOC Coffee Co. for working with us as it is a great cafe space where coffee meets design.
Product Photography by Josiah Yu.