To start the year off with self-confidence, lululemon invited communities to share their approaches to wellbeing. The tone of GET INTO IT was set by the wellbeing stories of real women, simultaneously weaving in the versatility of the lululemon Align™ and OTM collections.
To inspire the guests with the vibrancy of each story, each talent has a personalised handwritten wellbeing word and bright colours to match well with their stories.
Guests could immerse themselves into the wellbeing experience with Align™ pants from a pop-up event, and with the seeding Kit, as well as on the social platforms, at the train station through to a UGC microsite.
Through this campaign, guests could have a thought of their wellbeing journeys and were also able to share their wellbeing expressions with their UGC contents.
Watch the APAC campaign video here
IRENE KIM, THE MODEL AND ENTREPRENEUR WHO KNOWS ABOUT SELF-EMPOWERMENT,
ATTENDED THE POP-UP EVENT IN KOREA
PR PRODUCT SEEDING KIT
SHOWING THE VERSATILITY OF ALIGN PANTS WITH THE PRODUCT SUPERIORITY SOCIAL POSTS
LOCAL MARKET APPLICATION THROUGH THE OOH AT A TRAIN STATION
EMPHASIZATION OF PERSONAL WELLBEING JOURNEYS
WITH THE ANIMATED TEXT IN THE SOCIAL VIDEO
USER-GENERATED SOCIAL CONTENT THROUGH A MICROSITE
You can also view my other video and animation work here.
And to view my other client works by clicking onto the thumbnails here
