The 3D card figures have become one of the signature campaigns for American Express, and they have turned into many different campaign series for their different product and brand promotions.
In celebrating the 100th anniversary, American Express in Hong Kong gave away 1 million Asia Miles. I developed a few ideal background options for the client to choose from, before finalising to the selected key visuals for the anniversary promotion. The 3D card figures were also becoming part of the campaign visuals.
People were encouraged to shop at Times Square and to receive instant prizes, as well as a chance of travelling in First Class with Cathay Pacific. At Ogilvy, we have successfully helped to launch this campaign through print, social, and out-of-home platforms.
