I'm a playful and idea-led Art Director with a solid background in Creative Design, Art Direction and Management for the fashion retail, technology and advertising sectors. My work has a great focus on fun visual storytelling style.

I aim to create positive impacts for all, as my passion lies in transforming brands and connecting with customers in meaningful ways across various channels. I am also into experimenting with A.I., animation and 3D art. 


Sense of Humour
Storytelling and Art Direction
Branding and Design Strategy 
Brand, Design and Team Management
UI and UX Design and Consultations
Front-end (HTML & CSS) Coding
Illustration and Animation
Graphic Design and Photography


Work it baby!

Click on thumbnails for project details.

GET INTO IT - APAC lululemon Align™

Campaign Work, Customer Experience, User Generated Content and Animation Direction

Aesop - 'Oh! Olous.'
a Meditation Poem

Art Direction, A.I. Collaborated
Campaign, Poem


Story, A.I. Collaborated Social Curation,
Art Direction and Brand Video

100th Anniversary

Anniversary Campaign Work

Pizza Hut

Packaging, Art Direction,
Promo Video and UI/UX Design

Studio City Macau

User Interface and User Experience
for Main Booking System

lululemon - Together In Stride - Run & Train

Campaign Creative, Product Icons
+ Run Club Logo

lululemon brand book

CX Research, Customer Interviews, Empathy Mapping and Brand Book

NOC Coffee Co. X lululemon
X Hypebeast

Co-Brand Campaign, Packaging,
Look Book Collab and Customer Experience

Creative Experiments

Motion Graphics, A.I., 3D, Animation,
Character Design and Visual Experimentations

MoneyHero - Empty Space

Art Direction for TV Commercial

Shangri-La Hotels and Resorts - Festival of Gastronomy

O2O Campaign Creative for Festival


VM, Social Video, Digital OOH, Store and
Community Activations and Eco-conscious Initiatives

lululemon - Women's Train

Regional Campaign Work, Visual Identity
and Customised Typography Animation

Enjoy Life Series -
Little Moments Matter

3D Illustration and Well-Being Copywriting


O2O Campaign Work and
Art Direction of Photography


Animated Social GIFs, WhatsApp Stickers
and Illustrations


Art Directions and Animations

lululemon - 11.11 Digital Sales Campaign

User Experience Design, Design &
Colour System and Animation

It Takes Two

Vintage-Inspired Cartoon Characters
and Shirt Design

Analogfolk - Celebrating
Chinese New Year

Hand Painting, Customised Typography
and Card Design

Girls Can Code

SVG and CSS-coded animation,
sustainability and Illustration

3D Film Photography

3D Animated Film Of A City
Photography Journals

BabyRiki's Adventure Box - WeChat and Event Promotion

Website, Pop-Up Event, Merchandising
Products and Box Subscriptions

Blue Bottle Coffee

Story, Art Direction and Animation


Illustrations, Social and Digital Activations

Experiment with Face Mapping

Augmented Reality, Animation
and Face Mapping

UI / UX Demo of a Salon Booking platform

UI / UX, User Testings and Prototyping

Animal Kingdom

Character Illustrations for Sermon

Central Crossing

Branding and Embroidery

Garden Island Resort


The Lincoln Motor Company

Interactive Touchscreen

The Story of Linsanity

Responsive Website

Write, write away!

Pin It

Chasing Your Dreams

14th May 2017

The true grit of being a brilliant designer is to keep chasing your dreams. But once I started working as a creative, it is getting harder to make my passion into something meaningful sometimes.

Read More