I'm an energetic and playful Art Director with 10+ years of creative agency and design experience. My work has a great focus on fun visual storytelling style.

My passions lie in functional brand and user experience, ideation, illustration and also into experimenting with new things like animation, augmented reality and three-dimensional art. Other than that, I like to have some fun with photography and print work.

When I'm not designing, I am into staying active with aerial yoga, bouldering and being eco-conscious. 


Storytelling and Art Direction
Illustration and Animation
Branding and Graphic Design
UI and UX Design
Front-end (HTML & CSS) Coding


Feel free to email me here for collaboration and click here for video and animation work.

Work it baby!


Story, Art Direction and Brand Video

GET INTO IT - APAC lululemon Align™

Design, Social, User Generated Content
and Animation Direction

American Express and
Cathay Pacific

Print, Social and OOH


Visual Merchandising, Store, Digital and
Community Activations and Eco-conscious Initiatives


Creative and Art Directions

Studio City Macau


Enjoy Life Series - Little Moments Matter

3D Illustration and Well-Being Copywriting

Creative Experiments

Motion Graphics and Visual Experimentations

Pizza Hut

Packaging, Promo Video Graphics
and UI/UX Design

lululemon - Women's Train

Visual Merchandising,
Tagline animation for Brand Video

Shangri-La Hotels and Resorts - Festival of Gastronomy

Website, Social, Campaign Video and Print

lululemon brand book

CX Research, Customer Interviews, Empathy Mapping and Brand Book

NOC Coffee Co. X lululemon

Co-brand Coffee Design Collaboration

3D Film Photography

City Photography Journals


Print, OOH and Art Direction of Photography

Celebrating Chinese New Year

Hand Painting and Card Design


Social, Animation and Illustration

Blue Bottle Coffee

Story, Art Direction and Animation

Girls Can Code

SVG and CSS animation,
sustainability and Illustration


Illustrations, Social and Digital Activations

Experiment with Face Mapping

Augmented Reality, Animation
and Face Mapping

UI / UX Demo of a Salon Booking platform

UI / UX, User Testings and Prototyping

Animal Kingdom

Character Illustrations for Sermon

lululemon - 11.11 Digital Sales Campaign

Digital Design and Animation

Central Crossing

Branding and Embroidery

BabyRiki's Adventure Box - WeChat and Event Promotion

Website, Pop-Up Event, Merchandising
Products and Box Subscriptions

Garden Island Resort


The Lincoln Motor Company

Interactive Touchscreen

The Story of Linsanity

Responsive Website

Write, write away!

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Chasing Your Dreams

14th May 2017

The true grit of being a brilliant designer is to keep chasing your dreams. But once I started working as a creative, it is getting harder to make my passion into something meaningful sometimes.

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