I'm a playful and idea-led Art Director with a solid background in Creative Design, Art Direction and Management for the fashion retail, technology and advertising sectors. My work has a great focus on fun visual storytelling style.

I aim to create positive impacts for all, as my passion lies in transforming brands and connecting with customers in meaningful ways across various channels. I am also into experimenting with A.I., animation and 3D art. 

SKILLSET

Sense of Humour
Storytelling and Art Direction
Branding and Design Strategy 
Brand, Design and Team Management
UI and UX Design and Consultations
Front-end (HTML & CSS) Coding
Illustration and Animation
Graphic Design and Photography

 

Work it baby!

Click on thumbnails for project details.

GET INTO IT - APAC lululemon Align™

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Campaign Work, Customer Experience, User Generated Content and Animation Direction

CooperVision - MyDay Toric

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Art Direction for video and photography, Storytelling

Stella Artois -
The Perfect Serve at WTA 250

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Art Direction for video, social engagement
and Storytelling

lululemon Hike Collection

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Localisation, External Partnership and Art Direction

On Squad Race -
Real Sydney Energy

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Content Creation and Storytelling

Eliora

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Story, A.I. Collaborated Social Curation,
Art Direction and Brand Video

lululemon - Together In Stride - Run & Train

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Campaign Creative, Product Icons
+ Run Club Logo

Aesop - 'Oh! Olous.'
a Meditation Poem

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Art Direction, A.I. Collaborated
Campaign, Poem

AMEX X CATHAY PACIFIC -
100th Anniversary

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Anniversary Campaign Work

NOC Coffee Co. X lululemon
X Hypebeast

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Co-Brand Campaign, Packaging,
Look Book Collab and Customer Experience

Creative Content and Experiments

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Content Creation, Motion Graphics, A.I., 3D,
Animation and Experimentations

Pizza Hut

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Packaging, Art Direction,
Promo Video and UI/UX Design

Studio City Macau

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User Interface and User Experience
for Main Booking System

BlackRock

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O2O Campaign Work and
Art Direction of Photography

lululemon brand book

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CX Research, Customer Interviews, Empathy Mapping and Brand Book

MoneyHero - Empty Space

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Art Direction for TV Commercial

Shangri-La Hotels and Resorts - Festival of Gastronomy

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O2O Campaign Creative for Festival

lululemon

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VM, Social Video, Digital OOH, Store and
Community Activations and Eco-conscious Initiatives

lululemon - Women's Train

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Regional Campaign Work, Visual Identity
and Customised Typography Animation

Enjoy Life Series -
Little Moments Matter

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3D Illustration and Well-Being Copywriting

Pivot

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Animated Social GIFs, WhatsApp Stickers
and Illustrations

Photography

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Art Directions and Animations

lululemon - 11.11 Digital Sales Campaign

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User Experience Design, Design &
Colour System and Animation

It Takes Two

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Vintage-Inspired Cartoon Characters
and Shirt Design

Analogfolk - Celebrating
Chinese New Year

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Hand Painting, Customised Typography
and Card Design

Girls Can Code

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SVG and CSS-coded animation,
sustainability and Illustration

3D Film Photography

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3D Animated Film Of A City
Photography Journals

BabyRiki's Adventure Box - WeChat and Event Promotion

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Website, Pop-Up Event, Merchandising
Products and Box Subscriptions

Blue Bottle Coffee

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Story, Art Direction and Animation

IBM

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Illustrations, Social and Digital Activations

Experiment with Face Mapping

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Augmented Reality, Animation
and Face Mapping

UI / UX Demo of a Salon Booking platform

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UI / UX, User Testings and Prototyping

Animal Kingdom

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Character Illustrations for Sermon

Central Crossing

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Branding and Embroidery

Garden Island Resort

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Website

The Lincoln Motor Company

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Interactive Touchscreen

The Story of Linsanity

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Responsive Website

Write, write away!

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Chasing Your Dreams

14th May 2017

The true grit of being a brilliant designer is to keep chasing your dreams. But once I started working as a creative, it is getting harder to make my passion into something meaningful sometimes.

Read More