I'm an energetic and playful Art Director with 10+ years of fashion retail, creative agency, design and management experience. My work has a great focus on fun visual storytelling style.

My passions lie in functional brand and user experience, ideation, illustration and also into experimenting with A.I., animation, augmented reality and three-dimensional art. Other than that, I like to have some fun with photography and print work.

When I'm not designing, I am into staying active with aerial yoga, bouldering, eco-conscious and being a wellbeing advocate. 


Storytelling and Art Direction
Illustration and Animation
Branding and Graphic Design
UI and UX Design and Consultations
Front-end (HTML & CSS) Coding
Brand and Team Management


Feel free to email me here for collaboration and click here for video and animation work.

Work it baby!

Click on thumbnails for project details.

GET INTO IT - APAC lululemon Align™

Design, Social Posts, User Generated Content
and Animation Direction

Aesop - 'Oh! Olous.'
a Meditation Poem

Art Direction, A.I.,
Poem and Social Video


Story, Art Direction and Brand Video


Art Directions and Animations

Together In Stride -
lululemon's Campaign Series
in Run & Train

Campaign Design, Product Icons + Run Club Logo

Shangri-La Hotels and Resorts - Festival of Gastronomy

Website, Social Campaign Video and Print


VM, Social Video, Digital OOH, Store and
Community Activations and Eco-conscious Initiatives

Experiment with Face Mapping

Augmented Reality, Animation
and Face Mapping

Pizza Hut

Packaging, Promo Video Graphics
and UI/UX Design

American Express and
Cathay Pacific

Print, Social Posts and OOH


Print, OOH and Art Direction of Photography

Studio City Macau


Enjoy Life Series - Little Moments Matter

3D Illustration and Well-Being Copywriting

3D Film Photography

City Photography Journals

It Takes Two

Vintage-Inspired Cartoon Characters
and Shirt Design


Social, Animation and Illustration

lululemon brand book

CX Research, Customer Interviews, Empathy Mapping and Brand Book

Girls Can Code

SVG and CSS animation,
sustainability and Illustration

lululemon - Women's Train

Visual Merchandising,
Tagline animation for Brand Video

NOC Coffee Co. X lululemon

Co-brand Coffee Design Collaboration

Creative Experiments

Motion Graphics and Visual Experimentations

Celebrating Chinese New Year

Hand Painting and Card Design

Blue Bottle Coffee

Story, Art Direction and Animation


Illustrations, Social and Digital Activations

UI / UX Demo of a Salon Booking platform

UI / UX, User Testings and Prototyping

Animal Kingdom

Character Illustrations for Sermon

lululemon - 11.11 Digital Sales Campaign

Digital Design and Animation

Central Crossing

Branding and Embroidery

BabyRiki's Adventure Box - WeChat and Event Promotion

Website, Pop-Up Event, Merchandising
Products and Box Subscriptions

Garden Island Resort


The Lincoln Motor Company

Interactive Touchscreen

The Story of Linsanity

Responsive Website

Write, write away!

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Chasing Your Dreams

14th May 2017

The true grit of being a brilliant designer is to keep chasing your dreams. But once I started working as a creative, it is getting harder to make my passion into something meaningful sometimes.

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