11.11 is the biggest digital sales period in Q4, and it was the first time last year to use 11.11 for sale promotion for lululemon. This allows communications to be more direct since it's a widely known online shopping festival in Asia. Guests can easily relate this to a sale.
BOLDER STATEMENT WITH A POSITIVE USER EXPERIENCE
The design concept used for last year was fun, bold and to the point. The number '11.11' are visually dynamic for a bold and colourful statement. It was done to make the sales event loud and clear. The enlarged '1' pattern in the background anchors the KV while the animated black text in the foreground drives anticipation and action.
The whole dynamic design concept which drew a very positive user experience in return. Guests were well awared of the promotion and gave much anticipations once they have noticed the colourful vibes of the 11.11 sales promotion via different online platforms.
A VIBRANT COLOUR SYSTEM
For better sales period indications, KV comes in different colour system for catering to the different phases of the markdown. These colour system phases allowed to draw more awareness of different promotions throughout the sales period. The whole user experience for the sales campaign became an ease, as the colourful frames were also easily adaptable for multiple platforms.
A COMEBACK IN THE NEW YEAR
A year went by quickly, and this year the same 11.11 digital sales design which I created from last year made a comeback and is being used for this year's 11.11 digital sales campaign again.
THE 11.11 DIGITAL SALES ON HOMEPAGE
OTHER SALES COLOUR SYSTEMS FOR DIFFERENT PERIODS OF 11.11
You can also view my other video and animation work here.
