Summer is an exciting time for outdoor activities, especially for the people who love to hike!
The lululemon Hike Collection was launched in Summer 2022, and the APAC team did an amazing work on localisation and for launching some regional-initiated content in the local markets.
One of my goals also got celebrated with my proposed collaboration with the local talent, Hike Exit. Hike Exit is my hiking group and they run activities which have a great focus on nature, sustainability and cleaning up nature.
I have a passion for sustainability, and this collaboration helped to create more awareness not only on enjoying nature but most importantly on a more sustainable future. Hike Exit did a great job on highlighting the beauty of the Castle Peak Hinterland trail in Hong Kong, as well as showing how the lululemon Hike gears are adaptable to the Summer heat and to be well-connected with nature.
The photos by Hike Exit can now be seen on @lululemonhk and @hikeexit Instagram accounts.
You can also view my other video and animation work here.
And to view my other client works by clicking onto this link here.
