"Empty Space" is a TV Commercial for MoneyHero, a loan and financial products comparison online platform.
BREAKING THE TRADITION OF ADVERTISING
The TVC portrays a questionable life choice in a more humourous kind of way.
In the conservative advertisement market like Hong Kong – the use of odd humour will certainly stand out. The TVC dramatised the negeative impacts of not making the right decision.
As a team, I worked together with Creative Director to set the tone, scene and direction. The sense of humour from this TVC, also allows people who do not speak the language to enjoy the ad, as well as to understand the brand's positioning, which is "your first choice is not always the best choice".
Big thanks to Reed, Bo and Paul for this TVC opportunity.
ART DIRECTION - Candice Yeung
CHIEF CREATIVE DIRECTION - Reed Collins
SR. CREATIVE DIRECTION - Paul Suters
CREATIVE DIRECTION - Bo Deng
TV COMMERCIAL
