Together In Stride is lululemon's latest campaign series in 2023 for making every movements into an adventure. The first series was on Running and currently running the series of Training. Guests can crash all their wellbeing goals and discover new places together with the collections.
Thanks for the opportunity to work on this amazing campaign!
RUNNING - THE CAPSULE COLLECTION
As the latest capsule collection are designed for the ultimate performance and comfort, so I worked on the campaign design, localisation work as well as the creative developments of the product technical icons for the capsule collections to highlight the key features for each product.
Featuring Chiaki Morikawa, the Marathron Runner, Trainer and lululemon Ambassador,
along with the product technical icons of the capsule collection.
PRODUCTS' TECHNICAL FEATURE ICONS
4-Way Stretch icon - to emphaise on how guests can run wild and being empowered by four-way stretch that can give guests the full range of motion.
Sweat Wicking and Quick Drying icons - the capsule collection allows guests to move like the wind and to run with exhilration in the Nulux™ Fabric with its quick drying and sweat wicking features.
LOGO FOR LULULEMON SOUTHEAST ASIA RUN CLUB EVENT
Running events were also happening at different regional markets during the Together In Stride Campaign period. An updated Run Club logo was created for lululemon South-East Asia (Singapore).
Fueling all your focus and motivation with the Train collections.
The product technical icons are also being used for the current campaign series of Train.
You can also view my other video and animation work here.