Ogilvy and I were responsible of the website and social launches on Weibo and Facebook of the high-profile and glamourous opening of Studio City Macau. Working closely with Associate Creative Director and the UX team, in driving a strong digital branding experience of this much anticipated Hollywood-themed resort and casino.
I stepped up later on for the re-iteration of the UI and the UX of the booking session for increasing engagement and click-through rates. To make it more user-friendly and more prominent, as the people who would use the booking system are probably travelling around a lot and have the minimal time to browse such a rich content website.
Here are the wireframes to support how I proposed my re-iteration from the original booking design (LEFT) to the optimised user friendly booking experience (RIGHT).