Whatever the sweat may be, embrace each movement and show your strength in your own way!
Happy to have worked on lululemon's Women's Train regional initiated campaign for APAC, and being inspired by my team! On top of the campaign design for cross-channels, the campaign visual identity animation and customised typography are to be in sync with the "building block" training system and energy for this campaign.
CAMPAIGN VIDEO IN ACTION
CAMPAIGN VISUAL IDENTITY AND CUSTOMISED TYPOGRAPHY ANIMATION
The fragmented customised type came into place as the Training sports itself requires every human to build a habit to become stronger, and the fragment type animation for this Visual Identity of the Women's Training Campaign starts from a tiny fragmented block to form into a full body of each letter.
RING TABLE VM SIGNAGE AT STORE
THE CAMPAIGN DESIGN WAS ALSO SHOWN IN THE CNBC NEWS
You can watch the CNBC News online coverage here!
For my other work, you can click here to view more video, animation and experiment designs.
