The Festival of Gastronomy was a much anticipated event at Shangri-La Hotels and Resorts in over 10 culinary destinations along with the signature dishes from twelve internationally acclaimed celebrity chefs.
Working along with a dynamic creative team, my role was mainly to develop the print, digital and social marketing materials, to plan the design elements and the flow of the launch video, as well as to digitise the experience for the event through the responsive website design.
My interest in linguistics has also held to align the use of multiple languages to be done in the same articulated manner. The hard work became more satisfied when I got to hold the finish work in my hands. It was also exciting to see the website became live to tell the wonderful stories of those chefs at Shangri-La.
THE CAMPAIGN VIDEO
THE CAMPAIGN WEBSITE
STORYBOARD OF THE CAMPAIGN VIDEO
PRINT INSERT AT HOTEL
