Being creative is about social innovation, and this requires much curiosity and collaborations. Throughout the last 3 years, I have had the opportunities to design something that encourage guests to live a more sustainable lifestyle, to have better product recommendations, and to also enjoy their guest experiences at the stores.
To create a more prominent brand and product awareness with a semi-neon manifesto at the window of the flapship store.
With the tram wrap advertisement of the Jacket and Outerwear campaign, it was a success in bringing more product and brand awareness as the tram travelled through the whole Hong Kong island.
For the new store openings, there will be always a chance to drive more traffic and by creating community-driven specials such as a special edition shirt, that can resonate with local guests and for others to know that this is a Hong Kong specific.
Knowing what to recommend is important, so a pocket size of lululemon’s pants guide for internal use was born. As the pants at lululemon are all about the feels and technical. When knowledge meets design, it will give a more compelling storytelling experience. The pants guide became a handy and useful tool for the educators at the Asia stores in recommending our guests of what the pants are and what to pair with.
SWEAT MAP WITH AN ECO-CONSCIOUS MIND
After the COVID-19 restrictions has been loosen up in Hong Kong. lululemon is back to support the local sweat and wellness communities. The goal is to keep a healthy lifestyle after the third wave of COVID-19. When people sweat, they need to hydrate. I have then suggested a partnership with the free water refill stations company called Urban Spring. And this will also encourage guests to go plastic free with the water bottle packaging. We also embrace diversity with our communities, so I have created characters from different backgrounds.
COMMUNITY CONNECTOR WITH THE MALE GUESTS
Previously lululemon gave an impression of a female-dominant brand, and Korea created The Mantra Club, a men's influencer gathering. It was aiming to inspire and to cultivate a better sweat life in Korea and beyond. It was fun to collaborate with the local team there on the branding and marketing materials for The Mantra Club.
MY JOURNEY TO LULULEMON
I felt that lululemon is the right place to grow my career, so I made a stop animation over night after my interview with my manager. I sent it back as an appreciation email for the time that she has given me to connect.