The Blockbuster Box of Pizza Hut as a movie projector was a product innovation campaign, which aimed to engage and delight customers while enjoying the pizza with friends and families. It came with a projector lens and customers could download the app to view a collection of movies from Sci-Fi to Romance movies at anywhere, anytime.
This project won some awards for the creative involvements:
• The Webby's Award - Winner of 2016's People Voice for mobile site
• Silver and Bronze at One Show in 2016
ART DIRECTION, UI/UX - Candice Yeung
CHIEF CREATIVE DIRECTION - Reed Collins
CREATIVE DIRECTION - Matt Nisbet
COPYWRITING - Ollie Davis & Peter Engelbrecht
ILLUSTRATION - Parents Parents, Mark Goss, Caratoes & Barlo
Read the article about the launch
THE PROMO VIDEO
THE PACKAGING AND THE UI DESIGN
