With my creative and production team, we developed a compelling story for MyDay, a high-performance, one-day silicone hydrogel contact lens for astigmatic patients, created by CooperVision.
SUPERSTAR COLLABORATION TO ENHANCE MARKET RELEVANCY
To boost market relevance, we launched a social campaign addressing common issues like night driving, partnering with local star Stanley Yau from Mirror, who shares similar vision experiences, making his story relatable.
THE CREW
ART DIRECTION / STORY: Candice Yeung
COPY / STORY: Lung Wong
VIDEOGRAPHER: Billy Keung
VIDEO ASSIST / PRODUCER: Ronald Liu
PHOTOGRAPHER: Riccardo Law
