Google's Digicamp was the 1st to be hosted in Hong Kong, and its aim was to showcase its creative and technological capabilities in helping Hong Kong and Greater China to build their brands better online, such as finding a Google Partner to help to grow your SME businesses.
I guess in Asia, people are more familiar with Adwords and their banner advertising opportunities, but Google is more than just that, and offers a "larger than life" package that appeals to more mainstream advertisers, who are looking into engage their consumers in more creative ways. Some examples can be Oreo's AR app, Tipp-Ex's flash campaign on Youtube or the Burberry's Kiss campaign.
In another words, the event gave a message that digital is becoming the core of today's marketing and more people are embracing non-traditional channels to connect with their audiences.
I'm quite into their Chrome experiments and the NUI of the the Google Map Experience which uses body to skydive. Overall it is one of the better events that I went to this year.
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